On Friday, March 7, we opened the doors of Retreat for an exclusive event: the launch of 'Milk & Matcha', the newest perfume from Obvious Parfums. A soft and creamy fragrance, with a fresh, energetic twist—just like a perfectly prepared matcha latte. The evening was all about experience, perfume, and conviviality.
Inside, a stylish presentation formed the backdrop, with Milk & Matcha in the spotlight, surrounded by the bottles of Obvious Parfums. Outside, high tables stood in the early spring sunshine, the door wide open, blending the lively indoor and outdoor atmospheres. Our guests—perfume enthusiasts, connoisseurs, and the curious—gathered at Retreat to discover, smell, and discuss this special fragrance.
A bartender 'stirred' exceptional Matcha Martinis, both with and without alcohol. Refreshing cocktails with a matcha-green twist that enhanced the fragrance experience. Complementary bites, subtly inspired by the perfume's ingredients, completed the experience.
David Frossard, founder of Obvious Parfums, spoke passionately about the perfume. "Milk & Matcha is all about positivity and softness, exactly what we need so much in these times. The comfort of a daily ritual, the satisfying flavors of fresh tea and creamy milk, everything contributes to distracting you from the daily hustle and bustle." And that was palpable: the relaxed atmosphere, the enthusiasm of our guests, and the animated conversations made this a special evening.
Milk & Matcha opens with a sparkling blend of ginger, mandarin, and clementine. The heart reveals a refined combination of matcha, mate, and orange blossom, while base notes of tonka bean, vanilla, and Peru balsam provide a warm, creamy finish.
"a creamy nectar for everyday optimists"
— david frossard
about obvious parfums
Obvious is a modern perfume brand that distinguishes itself through minimalism, sustainability, and authenticity. Founded by David Frossard, a pioneer in the perfume industry with over 20 years of experience, the brand focuses on a new approach to luxury. Driven by his pursuit of constant improvement within this sector, Frossard created Obvious as a luxury brand that meets the demands of our modern era. Obvious combines simplicity and elegance with respect for both people and the environment. Obvious Parfums was founded with the vision of returning to the essence of perfume, without unnecessary luxury or exaggerated stories. Obvious Parfums combines sophistication with simplicity and uses natural ingredients and sustainable packaging. The perfumes of Obvious are designed to be worn both individually and in layers, allowing everyone to create their own unique combination. With a bohemian and environmentally conscious approach, Obvious targets lovers of pure and timeless perfumes, free from the constraints of conventional luxury perfumes.
