Driven by the conviction that oral care should not be a choice between effectiveness, natural ingredients, and user enjoyment, LEBON was born. The French brand combines high-quality oral care with unique aromas from Grasse and formulas that consist of over 98% naturally derived ingredients. With attention to the entire oral ecosystem, from tooth enamel and gums to the oral microbiome, LEBON offers a contemporary vision of oral care where health, sensory experience, and design come together. A conversation with the founders behind a brand that transforms brushing teeth into a conscious and pleasurable ritual.
What prompted the founding of LEBON?
LEBON arose from a clear gap in the market. In 2014, oral care was characterized by a choice between, on the one hand, more or less effective formulas with questionable ingredients, and on the other hand, natural alternatives that often offered little in terms of experience.
We refused to accept that compromise. During a trip to Costa Rica, surrounded by an environment that stimulated all senses, the idea for a new approach emerged: an oral care ritual where effectiveness, natural ingredients, and pleasure finally converge.
How does LEBON's vision on oral care differ from that of traditional brands?
Traditional oral care often forces consumers to choose between whiter teeth, healthy gums, fresh breath, or a clean composition. LEBON takes a fundamentally different approach by treating the mouth as one complete ecosystem.
Our formulas combine enamel protection, gum care, support for the oral microbiome, natural whitening, and long-lasting freshness in one product. With LEBON, there is no longer a need to compromise; the only choice remaining is the experience, the aroma, and the atmosphere in which you wish to immerse yourself.
LEBON works with natural ingredients. What criteria are decisive in their selection and formulation?
Effectiveness always comes first. Every ingredient must offer clear added value for the teeth, gums, or oral microbiome. Our formulas consist of over 98% naturally derived ingredients.
Additionally, we focus strongly on the synergy between active ingredients. We ensure that they reinforce each other and optimize each other's effectiveness. The result is a perfectly balanced formula where nothing is superfluous and every ingredient contributes to optimal performance.
Who is LEBON developed for? How does it fit into a conscious, modern lifestyle?
LEBON is for people who no longer want to separate health, pleasure, and aesthetics in their daily choices. It seamlessly fits into a lifestyle where attention is paid to every detail: from nutrition to skincare, and thus also oral care.
The brand appeals to people who do not see their daily routine as an obligation, but as a moment to reconnect with themselves.
"LEBON transforms a fixed routine into something personal that constantly evolves with your mood and needs."
— stephanie palacci
What does your personal oral care routine look like?
My routine has not become more complicated, but more conscious. Brushing twice a day remains the basis, but it's about using those two minutes to detach from the daily hustle and bustle.
Thanks to its texture, scent, and taste, enriched with refined aromas from Grasse, brushing teeth becomes a true experience. It feels like a short escape to another, more sensory world.
Which LEBON product do you reach for most often?
That depends entirely on the moment; just as you choose a mood or a destination. On grey, rainy days, you sometimes long for a warm, exotic escape. That's why we like to call our Tropical Crush "sunshine in a tube."
At other times, you might need something fresh and invigorating or something soft and comforting. That versatility is essential for LEBON: it transforms a fixed routine into something personal that constantly evolves with your mood and needs.
